Just Ask Leslie: Jewelry Tips

Dear Leslie,
Platinum jewelry is expensive! Why is that – what makes platinum so special?
Anne in Ohio

Platinum is rare and has long been considered a treasure by discerning individuals. Platinum is found in very few places around the world and there’s not much of it either. This exquisite metal is 30 times rarer than gold. In fact, it is estimated that if all the platinum in the world were poured into one Olympic swimming pool it would be scarcely deep enough to cover your ankles. Gold would fill more than three pools of that size. Platinum’s rarity makes it exclusive and distinctive – a celebration of your individuality.

Platinum’s density and weight make it very durable. Platinum holds precious stones securely and doesn’t wear away. Because it is generally 95% pure (18 karat gold is 75% pure), platinum jewelry does not fade or tarnish. Platinum jewelry is ideal for those with sensitive skin because its purity makes it hypoallergenic.

This gorgeous diamond and platinum engagement ring represents beautifully the versatility of platinum. This classic design reflects couple’s enduring love and investment in each other. This ring will become a family heirloom that generations will appreciate.

Day or night, these platinum and cultured pearl earrings will bring refined elegance to any outfit. They are sophisticated and dramatic with large pearls gracing the end of the curved ear wire. Now’s the time for you to have an authentic piece of platinum jewelry! These earrings are on sale for just $195!

Jewelry for men is also crafted from platinum. Men are especially rough on jewelry and need a metal that can stand up to their tough treatment. Platinum is just the thing! This mens 5mm platinum wedding band is masculine and is a classic design that will last a lifetime.